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Getting the Most Out of a Trade Show

When your company participates as an exhibitor, get your time and money's worth out of it.

Trade shows can be an opportunity to score new business and bring needed attention to a growing company. They can also be swag-filled, sensory-depleting wastes of time. Gwen Tomasulo is managing director of audience development at the Chronicle of Higher Education. Greg Topalian is president of LeftField Media and former senior vice presi­dent at Reed Exhibitions. Both have attended and organized numerous shows and both offer advice on how to get the most out of attendance.

(published in Construction Equipment Distribution)

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